The Title Tag and SEO

The number one weapon in your SEO (Search Engine Optimization) arsenal is the Title Tag. This is an html tag which resides in the “head” portion of your web page. You can see the title tag in action by looking at the very top of your web browser.

Here’s a visual example of the title tag for Deep Healing Acupuncture:
title tag = Deep Healing Acupuncture, East Bay, Emeryville, Geraldine Shute, Pain Relief

Example of Title Tag

Example of Title Tag - click to enlarge

Another reason the title tag is important is that it also shows up in search engine search results pages as the title of the entry. Here’s an example of how that looks:

Title tag in google search result

Title tag in google search result - click to enlarge

Notice the title tag appears in blue as a link in the search result.

According to a April 2007 seomoz.com survey, who know a thing or two about SEO, “placing the targeted search term or phrase in the title tag of the web page’s HTML header” was the most important search engine ranking factor.

Anyone know what the most common title tag is? If you guess “untitled” you are correct!

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2 Comments

  1. Posted September 1, 2009 at 10:59 pm | Permalink

    Thanks, Mike. I’ll pass this onto our web guy to make sure we are doing this.

  2. Posted May 4, 2011 at 1:43 pm | Permalink

    This was very helpful as I’m just beginning to understand how SEO works. Thanks!

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  1. [...] Because the meta description also appears under the main title link (which come’s from the title tag), the description can also be thought of as ad copy, as it encourages the user to click on the [...]

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