About Studio 678

We are a straight talking web development firm who excel when working with creative businesses on great projects.

We’re Your People

At Studio 678, we speak the lingua franca of the trades and love collaborating with architects, landscape architects, and interior designers who want to elevate their online profile — and stand apart from the crowd. We play well with graphic designers, web-hosting companies, IT support, printers, publications and technophobes too.

We create compelling, easy-to-maintain, fully functional websites employing the latest technologies and Internet best practices, including adaptive sites for mobile. We won’t ever try to “optimize your convergence of cross-platform media domination…” But, we will help you to connect authentically with your customers.


Michael Waters - Owner Studio 678 Web Design & Development

Michael Waters - Founder, Multiple Hat Wearer

Michael Waters is a techy smart guy with 15+ years of web development experience, who can speak in complete sentences, uses his words and not 3-letter acronyms. Exceptional listening skills, plays a mean sax, looks good in hats.

Michael traded pushing a pencil in the world of Managerial Finance to pushing pixels during the dot com explosion. He gained extensive project management experience as well as creating websites for many Biotech companies during this time, including a product site for Pfizer. Since then he has completed hundreds of custom websites helping his clients build a strong online presence.

Kern Toy - Graphic Design

Kern Toy, Graphic Design

Kern Toy has over thirty-two years of high end experience in the design and branding industry. After working in New York City for several years, he returned to his roots where has worked locally with many well known design / branding firms including SBG/EnterpriseIG, Primo Angeli, Inc., Pentagram and Alterpop. Kern was previously an Art Director at Autodesk, Inc., the makers of AutoCAD.

Hilary Zaid portrait - Content strategist

Hilary Zaid, Information Architecture & Content Strategy

Formerly the Director of Information Architecture & Content Strategy for Collaborate Communications, Hilary Zaid has worked in the online and advertising industry in user interface design and information architecture since 1997. Her experience in website design and redesign spans B2B, commercial and non-profit projects, for clients including Visa International, Amnesty International, Special Olympics of Northern California, Pew Charitable Trusts, Bank of America, Wells Fargo, Capital One and others. She holds an AB, summa cum laude, from Harvard and a Ph.D. in English from UC Berkeley.